Lahore University of Management Sciences
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Farrah Arif

Suleman Dawood School of Business

Dr. Farrah Arif is the Assistant Professor of Marketing in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Commonwealth scholar, she obtained a PhD from the University of Cambridge Judge Business School. She is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK.

Farrah’s research focuses on consumer behaviour of young people. In 2012 she was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. Her current research investigates the impact of social factors on children’s attachment to brands.

Farrah has been teaching in business schools (Pakistan and abroad) since 1999. During her period at the University of Cambridge (2008-2012), she tutored undergraduates for quantitative data analyses and marketing, and was appointed as an academic supervisor for MPhil students’ business consultancy projects. Currently, she teaches Consumer Behaviour and Marketing Research to MBA and BSc Students.

Assistant Professor
BSc, Statistics & Mathematics, Kinnaird College for Women, Pakistan
MBA, Marketing & Finance, Imperial College of Business Studies, Pakistan
PhD, Marketing, University of Cambridge Judge Business School, UK

farrah@lums.edu.pk
+92 42 3560 8039

Research Interests

Young People’s Consumer Behaviour; Brand Relationships and Social Agents; Antecedents and Consequences of Materialism; Transformative Consumer Research