Lahore University of Management Sciences
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Faculty

Biography

Research Publications

Suleman Dawood School of Business

Research Publications

Journal Cases
  • Women Association Struggle for Development
    Arif, Farrah with Irfan Amir
    Asian Case Research Journal (ACRJ), vol. 12, issue 01, pages 105-127, 2008.
Book Chapters
  • The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan: Findings of a Baseline Survey
    Arif, Farrah with Irfan Amir
    Centre of Management and Economics Research (CMER), LUMS, Pakistan, 2007.
  • Women Association Struggle for Development
    Arif, Farrah with Irfan Amir
    LUMS-McGill Social Enterprise Development Centre, Pakistan, 2007.
  • "Export Success: Lessons from Award Winning Pakistani Firms” in Drivers of Global Marketing Success: Lessons from Emerging Markets, ed Fatma Zeynep Bilgin, Ven Sriram, and Gerhard A. Wührer.
    Arif, Farrah with Irfan Amir
    London: Palgrave Macmillan, 2004.
Journal Articles
  • A Process View of Materialism
    Arif, Farrah with Nancy Wong, L. J. Shrum, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie
    Journal of Business Research (forthcoming)
  • Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications
    Arif, Farrah with Nancy Wong, L. J. Shrum, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie
    Journal of Research for Consumers, Issue 19, 2011 http://www.jrconsumers.com/academic_articles/issue_19,_2011?f=45670.
Conference Papers
  • The Effect of Parental Strategies on Self-brand Connections in Young Consumers
    Arif, Farrah
    AMA Marketing and Public Policy Conference, Atlanta, USA, 7-9 June, 2012
  • The Effect of Parent-child Buying Communication Strategies on Self-brand Connections
    Arif, Farrah
    11th JBS Doctoral Conference, University of Cambridge Judge Business School, Cambridge, UK, 5 December, 2011
  • The Role of Socialisation Agents in the Development of Self-brand Connections and Materialism in Young Consumers
    Arif, Farrah
    Conference on Everything, Churchill College, University of Cambridge, UK, 13 May, 2011
  • Is Child-brand Relationship an Antecedent of Materialism amongst Young Consumers?
    Arif, Farrah
    7th Customer Research Academy Workshop, University of Manchester, UK, 14-15 April, 2011.
  • The Role of Communication Patterns in the Development of Self-brand Connections in Young Consumers
    Arif, Farrah
    Woxbridge Spring Doctoral Conference, University of Warwick, UK, 12-13 April, 2011.
  • Major Influence Factors in Consumer Socialization of Pakistani Children: An Application of Conjoint and Cluster Analysis
    Arif, Farrah
    6th European Conference on Research Methods in Business and Management, Universidade Nova de Lisboa, Portugal, 9-10, July, 2007.
Others
  • A Child-parent-brand Connection: Phenomenological Perspective
    Arif, Farrah
    Consumer Culture Theory Workshop, Northwestern University, Chicago, USA, July 7-10, 2011
  • The Impact of Social Agency on Child-brand Relationships
    Arif, Farrah
    Academy of Marketing Sciences Doctoral Consortium, Reims, France, July 19-23, 2011.
  • Self-brand Connections and Materialism in Young Consumers: Autonomous Versus Monitored Buying Decision-making Perspective
    Arif, Farrah
    3rd Transformative Research Consumer Seminar, Baylor University, Waco, USA, June 24-26, 2011.
  • Socialisation Agents and Self-brand Connections: Perspective of Consumer Socialisation of Young People
    Arif, Farrah
    “Consumption Theory - A Canon of Classics”, Consumer Culture Theory: European Doctoral School, University of Southern Denmark, Odense, Denmark, August 9-15, 2010.
  • The Role of Consumer Socialisation Agents in the development of Child-brand Relationships
    Arif, Farrah
    First Biennial Doctoral Consortium, The Academy of Marketing Science, Oslo School of Management, Campus Kristiania, Oslo, Norway, 21-22 July, 2009.

Assistant Professor
BSc, Statistics & Mathematics, Kinnaird College for Women, Pakistan
MBA, Marketing & Finance, Imperial College of Business Studies, Pakistan
PhD, Marketing, University of Cambridge Judge Business School, UK

farrah@lums.edu.pk
+92 42 3560 8039

Research Interests

Young People’s Consumer Behaviour; Brand Relationships and Social Agents; Antecedents and Consequences of Materialism; Transformative Consumer Research