Lahore University of Management Sciences

Muhammad Ghufran Ahmad

Suleman Dawood School of Business


Ghufran specializes in leadership, culture and group dynamics including the social dilemmas faced by group members and how social preferences influence behaviour and performance of groups. He also investigates how social preferences, cultural norms, and cognitive biases influence decision making. He is associated with INSEAD Global Leadership Centre, France as a senior research fellow.

Ghufran has more than a decade’s experience managing the human resources and quality management functions in the corporate sector in Pakistan. His doctoral work, academic research and teaching/training interests are directly related to and driven by the real organizational and managerial issues and concerns.

Assistant Professor
MBA, University of the Punjab, Pakistan.
PhD, Management IAE Aix, Graduate School of Management, Université Paul Cézanne, France.

ghufran.ahmad@lums.edu.pk
+92 42 3560 8032