Lahore University of Management Sciences

My World, My Choice! (MWMC) Programme at LUMS

May 02, 2012

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The ‘My World, My Choice!’ (MWMC) programme started operations in Lahore in May 2011 in collaboration with AIESEC in Lahore and successfully completed its first cycle on the April 7, 2012.

MWMC was founded in Bangalore in 2008 and now it operates in four different countries. It teaches young people about sustainability through games and simulations and engages the students in practical project development. Over the course of four weeks, the students are expected to develop a project which can improve sustainable practices in their communities. This year the participating schools included The Lahore Alma, Beaconhouse School System Defence Campus, SOS Schools for Boys and Girls and Salamat International Campus for Advanced Studies for Boys. The students of class 6, 7 and 8 participated in the programme and developed a series of innovative projects in a few months. These were then displayed at the Awards Ceremony and judged by a panel of five environmentalists.

The judges included notable individuals such as Rafay Alam from Critical Mass Lahore, Shahzeb Irshad from the Pakistan Sustainability Network and representatives from the Roshni Village and Ufone.

The projects put forward ranged from theoretical approaches to tackling sustainability as well as practical ones. The winners were from The Lahore Alma and Beaconhouse School System, whose projects were focused mainly on user friendly techniques to reuse, reduce and recycle. Innovative ideas like low energy table lamps and decoration pieces made from wholly recyclable material gained unanimous approval from the judges.

The Awards Ceremony therefore was a great initiative in promoting sustainable ideas across schools and Lahore in general. Organised by a team of three young students from LUMS – M. Adil Saleem, Reema Bajwa and Soha Tariq - the ceremony was well-organised and students were given ample refreshments in the warm spring morning. Overall, it was an enjoyable experience for all which would not have been possible without Ufone and Kraft.

The next cycle for MWMC is scheduled to start again soon. If you have any ideas and suggestions, or if you would like to be involved in the programme, contact the programme coordinator at, or leave a message at the MWMC! Pakistan Facebook page.