Design Society to Hold UX Pakistan Conference at LUMS

Saturday, April 22, 2017 - 8:00am to Sunday, April 23, 2017 - 6:00pm

The Design Society at LUMS in collaboration with the LUMS Department of Computer Science's Human Computer Interaction Lab (CHISEL) and UX Pakistan, Index is arranging Pakistan’s inaugural UX focused conference that will be held on April 22 and 23 at Lahore University of Management Sciences (LUMS).

The aim of the conference is to establish a dialogue for UX-enthusiasts from Pakistan. It will start off with interesting workshops in website design, AR/VR, design hackathon on the first day, followed by a day of talks with a stellar line up from leaders of the industry and design professionals. The conference will be a platform for start-ups and UX designers to get their ideas evaluated by professionals of the field.

What is UX?

UX, short for User Experience, encompasses all aspects of the end-user's interaction with the company, its services, and its products and enhances user satisfaction by giving the user a delightful and seamless experience with the product or service that is not only beautiful, but also easy to use.

User experience design is one of the most in-demand jobs these days. With the advent of smartphones and the Internet of Things, almost every gadget needs to know how to interact with the user. From websites to mobile apps, watches to the Internet of Things, from VR to AI, user experience designers are required in everything.

UX Pakistan

The UX Pakistan conference will be a mix of talks and hands-on workshops by UX gurus, well-known practitioners in design from the industry and the academia, (digital) marketing experts and social innovators. It will feature notable speakers and experienced UX-designers, including Diego Dalia, Service and Interaction Design Lead at IBM Design, Ireland; Ahmed Shuja, Founder Obscure UX, Experienced Digital Designer, Developer, Manager, and Mentor, Brisbane, Australia; Abbas Arsalan, Marketing Manager, Coca-Cola at The Coca-Cola Company; Khalid Bajwa, co-founder of a popular Pakistani startup, Patari and many others.

There is a need for more steps to be taken to nurture the community of UX designers in the country.  We aim to create a legacy and clearly, UX Pakistan is the first step in the direction.