Faculty Profile

Dr. Farrah Arif

Assistant Professor

Suleman Dawood School of Business

Dr. Farrah Arif is the Assistant Professor of Marketing in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Commonwealth scholar, she obtained a PhD from the University of Cambridge Judge Business School. She is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK.

In 2012 she was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. She has published research articles and cases in international journals including Journal of Business Research, Journal of Research for Consumers and Asian Case Research Journal.

Farrah has been teaching in business schools (Pakistan and abroad) since 1999. During her period at the University of Cambridge (2008-2012), she tutored undergraduates for quantitative data analyses and marketing, and was appointed as an academic supervisor for MPhil students’ business consultancy projects. Currently, she teaches Consumer Behaviour and Marketing Research to MBA and Marketing Management, Business Strategy, and New Product Development to EMBA.

Farrah is actively involved in the excecutive education.  She has designed and delivered executive programmes for MNCs and local companies including Telenor Pakistan, Packages Limited, Bulleh Shah Packaging Limited and Coffey International Limited.

    • Article
      • Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. Asian Journal of Management Cases.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2013). Reconceptualizing Materialism as Identify Goal Pursuits: Functions, Processes, and Consequences. Journal of Business Research.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2011). Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications. Journal of Research for Consumers.
      • Amir, I. & Arif, F. (2008). Women Association Struggle for Development. Asian Case Research Journal.
    • PaperI
      • Arif, F. & Sarfraz, S. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.
      • Arif, F. & Javed, Z. (2015). The Role of Implicit Theories and Brand Engagement in Shaping Consumers. 4th Asian Management Research and Case (AMRC) Conference, Pulau Pinang, Malaysia, 10-12 Jan., Pulau, Malaysia-Pinang.
      • Arif, F. (2015). Easypaisa Mobile Accounts: The Way Forward (A). NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.
      • Arif, F. & Javed, Z. (2014). The Impact of Implicit Theories on Consumers' Personality Impressions and Extension Evaluations of Symbolic Brands. AMA Winters Marketing Educators' Conference, Orlando, United States of America.
      • Arif, F. & Hoyer, W. (2013). Materialism and Self-brand Connections in Young Consumers: The Role of Parent-child Interaction. AMA Winters Marketing Educators' Conference, Las Vegas, United States of America.
      • Arif, F. (2012). The Effect of Parental Strategies on Self-brand Connections in Young Consumers. AMA Marketing and Public Policy Conference, Atlanta, United States of America.
      • Arif, F., Hoyer, W. & Merlo, O. (2012). 'The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. AMA Summer Marketing Educators' Conference, Chicago, United States of America.
      • Arif, F. (2011). The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. 11th JBS Doctoral Conference, University of Cambridge Judge Business School, Cambridge, UK, 5 December, Cambridge, United Kingdom.
      • Arif, F. (2011). Is Child-brand Relationship an Antecedent of Materialism amongst Young Consumers. 7th Customer Research Academy Workshop, University of Manchester, UK., Manchester, United Kingdom.
      • Arif, F. (2011). The Role of Socialisation Agents in the Development of Self-brand Connections and Materialism in Young Consumers.. Conference on Everything, Churchill College, University of Cambridge, UK., Cambridge, United Kingdom.
Semester Title Code
Spring Semester 2017-18 New Venture Creation 1702
Spring Semester 2017-18 Entrepreneurship - Tools and Techniques 1702
Spring Semester 2017-18 Data Driven Marketing 1702
Fall Semester 2017-18 Consumer Analytics 1701
Fall Semester 2017-18 Senior Project in General Management 1701
Fall Semester 2017-18 Directed Research Project 1701
Fall Semester 2017-18 Directed Research Project 1701
Spring Semester 2016-17 New Venture Creation 1602
Spring Semester 2016-17 Entrepreneurship - Tools and Techniques 1602
Fall Semester 2016-17 Consumer Analytics 1601
Fall Semester 2016-17 Marketing Research 1601
Fall Semester 2016-17 Senior Project in Management Science 1601
Fall Semester 2016-17 Data Driven Marketing 1601
Fall Semester 2016-17 Senior Project I 1601
Spring Semester 2015-16 Independent Study 1502
Spring Semester 2015-16 Senior Project in General Management 1502
Spring Semester 2015-16 Senior Project in General Management 1502
Spring Semester 2015-16 Data Driven Marketing 1502
Spring Semester 2015-16 Independent Study -I 1502
Fall Semester 2015-16 Senior Project in General Management 1501
Fall Semester 2015-16 Independent Study 1501
Fall Semester 2015-16 Statistical Analysis for Management 1501
Fall Semester 2015-16 Independent Study -I 1501
Fall Semester 2015-16 Consumer Behaviour and Market Research 1501
Fall Semester 2015-16 Marketing Strategy 1501
Spring Semester 2014-15 New Product Development 1402
Spring Semester 2014-15 Independent Study -I 1402
Fall Semester 2014-15 Consumer Behaviour and Market Research 1401
Fall Semester 2014-15 Marketing Strategy 1401
Fall Semester 2014-15 Senior Project I 1401
  • Past Courses
    Semester Title Code
    Spring Semester 2013-14 New Product Development 1302
    Spring Semester 2013-14 Business Strategy 1302
    Fall Semester 2013-14 Consumer Behaviour and Market Research 1301
    Fall Semester 2013-14 Marketing Management 1301
    Spring Semester 2012-13 Business Strategy 1202
    Spring Semester 2012-13 Principles of Marketing 1202
    Fall Semester 2012-13 Consumer Behaviour and Market Research 1201