Faculty Profile

Dr. Farrah Arif

Assistant Professor

Suleman Dawood School Of Business

Dr. Farrah Arif is the Assistant Professor of Marketing in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Commonwealth scholar, she obtained a PhD from the University of Cambridge Judge Business School. She is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK.

In 2012 she was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. She has published research articles and cases in international journals including Journal of Business Research, Journal of Research for Consumers and Asian Case Research Journal.

Farrah has been teaching in business schools (Pakistan and abroad) since 1999. During her period at the University of Cambridge (2008-2012), she tutored undergraduates for quantitative data analyses and marketing, and was appointed as an academic supervisor for MPhil students’ business consultancy projects. Currently, she teaches Consumer Behaviour and Marketing Research to MBA and Marketing Management, Business Strategy, and New Product Development to EMBA.

Farrah is actively involved in the excecutive education.  She has designed and delivered executive programmes for MNCs and local companies including Telenor Pakistan, Packages Limited, Bulleh Shah Packaging Limited and Coffey International Limited.

      • Sarfraz, S. & Arif, F. (2016). PakWheels.com --The Next Challenge!. Asian Journal of Management Cases.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2013). Reconceptualizing Materialism as Identify Goal Pursuits: Functions, Processes, and Consequences. Journal of Business Research.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2011). Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications. Journal of Research for Consumers.
      • Amir, I. & Arif, F. (2008). Women Association Struggle for Development. Asian Case Research Journal.
      • Amir, I. & Arif, F. (2007). The State of Marketing in Leading MNC's and their Local Competitors in Pakistan: Findings of a Baseline Survey, Centre for Management and Economic Research - LUMS.
      • Cases

      • Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com - The Next Challenge!, Published. 04-2366-2016-1, LUMS Case Research Center.
      • Arif, F. & Chattopadhyay, A. (2016). Easypaisa: Providing Financial Services to the Masses, Published. 09/2016-6199, (pp. 37), INSEAD Case Collection.
      • Amir, I. & Arif, F. (2007). Women Association Struggle for Development, Published. 04-2356-2007-1, LUMS-McGill Social Enterprise Development Centre.
      • Chapters

      • Arif, F. & Amir, I. (2004). Export Success: Lessons from Award Winning Pakistani Firms, Published. Drivers of Global Marketing Success: Lessons from Emerging Markets, Palgrave Macmillan.
      • Arif, F. & Sarfraz, S. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.
      • Arif, F. (2015). Easypaisa Mobile Accounts: The Way Forward (A). NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.
      • Arif, F. & Javed, Z. (2015). The Role of Implicit Theories and Brand Engagement in Shaping Consumers. 4th Asian Management Research and Case (AMRC) Conference, Pulau Pinang, Malaysia, 10-12 Jan., Pulau, Malaysia-Pinang.
      • Arif, F. & Javed, Z. (2014). The Impact of Implicit Theories on Consumers' Personality Impressions and Extension Evaluations of Symbolic Brands. AMA Winters Marketing Educators' Conference, Orlando, United States of America.
      • Arif, F. & Hoyer, W. (2013). Materialism and Self-brand Connections in Young Consumers: The Role of Parent-child Interaction. AMA Winters Marketing Educators' Conference, Las Vegas, United States of America.
      • Arif, F., Hoyer, W. & Merlo, O. (2012). 'The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. AMA Summer Marketing Educators' Conference, Chicago, United States of America.
      • Arif, F. (2012). The Effect of Parental Strategies on Self-brand Connections in Young Consumers. AMA Marketing and Public Policy Conference, Atlanta, United States of America.
      • Arif, F. (2011). The Role of Socialisation Agents in the Development of Self-brand Connections and Materialism in Young Consumers.. Conference on Everything, Churchill College, University of Cambridge, UK., Cambridge, United Kingdom.
      • Arif, F. (2011). Is Child-brand Relationship an Antecedent of Materialism amongst Young Consumers. 7th Customer Research Academy Workshop, University of Manchester, UK., Manchester, United Kingdom.
      • Arif, F. (2011). The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. 11th JBS Doctoral Conference, University of Cambridge Judge Business School, Cambridge, UK, 5 December, Cambridge, United Kingdom.
    Award
  • 2015: The Best Research Paper Award - 4th Asian Management Research and Case (AMRC) Conference 2015, Pulau Pinang, Malaysia, LUMS
  • 2013: Higher Education Commission (HEC), Pakistan Conference Travel Award, .
  • 2012: REDC, LUMS Content Development Initiative Award, LUMS
  • 2012: Brenda M. Derby Memorial Award at the American Marketing Association's Marketing and Public Policy Conference, Atlanta, USA, ..
  • 2011: Cambridge Judge Business School Conference Support Award, Cambridge
  • 2011: Academy of Marketing Sciences Doctoral Consortium Support Award, .
  • 2010: Cambridge Judge Business School Academic Development Award, .
  • 2009: Academy of Marketing Sciences Doctoral Consortium Support Award, .
  • 2008: Commonwealth Scholarship - full PhD support including monthly stipend, .
    Honor
  • 2014: LUMS FIF 2014 Faculty Grant, LUMS
  • 1997: Imperial College President's and Dean's Honor Rolls, .
    Scholarship
  • 2008: Churchill College Conference and Research Support Award, .
  • 1997: MBA Scholarship, Imperial College of Business Studies, ,