Faculty Profile

Dr. Farrah Arif

Assistant Professor

Suleman Dawood School of Business

Dr. Farrah Arif is the Assistant Professor of Marketing in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Commonwealth scholar, she obtained a PhD from the University of Cambridge Judge Business School. She is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK.

In 2012 she was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. She has published research articles and cases in international journals including Journal of Business Research, Journal of Research for Consumers and Asian Case Research Journal.

Farrah has been teaching in business schools (Pakistan and abroad) since 1999. During her period at the University of Cambridge (2008-2012), she tutored undergraduates for quantitative data analyses and marketing, and was appointed as an academic supervisor for MPhil students’ business consultancy projects. Currently, she teaches Consumer Behaviour and Marketing Research to MBA and Marketing Management, Business Strategy, and New Product Development to EMBA.

Farrah is actively involved in the excecutive education.  She has designed and delivered executive programmes for MNCs and local companies including Telenor Pakistan, Packages Limited, Bulleh Shah Packaging Limited and Coffey International Limited.

    • Article
      • Sarfraz, S. & Arif, F. (2016). PakWheels.com --The Next Challenge!. Asian Journal of Management Cases.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2013). Reconceptualizing Materialism as Identify Goal Pursuits: Functions, Processes, and Consequences. Journal of Business Research.
      • Wong, N., Shrum, L., Arif, F., Chugani & Chugani, S. & Gunz, A. (2011). Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications. Journal of Research for Consumers.
      • Amir, I. & Arif, F. (2008). Women Association Struggle for Development. Asian Case Research Journal.
    • PaperI
      • Arif, F. & Sarfraz, S. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.
      • Arif, F. & Javed, Z. (2015). The Role of Implicit Theories and Brand Engagement in Shaping Consumers. 4th Asian Management Research and Case (AMRC) Conference, Pulau Pinang, Malaysia, 10-12 Jan., Pulau, Malaysia-Pinang.
      • Arif, F. (2015). Easypaisa Mobile Accounts: The Way Forward (A). NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.
      • Arif, F. & Javed, Z. (2014). The Impact of Implicit Theories on Consumers' Personality Impressions and Extension Evaluations of Symbolic Brands. AMA Winters Marketing Educators' Conference, Orlando, United States of America.
      • Arif, F. & Hoyer, W. (2013). Materialism and Self-brand Connections in Young Consumers: The Role of Parent-child Interaction. AMA Winters Marketing Educators' Conference, Las Vegas, United States of America.
      • Arif, F. (2012). The Effect of Parental Strategies on Self-brand Connections in Young Consumers. AMA Marketing and Public Policy Conference, Atlanta, United States of America.
      • Arif, F., Hoyer, W. & Merlo, O. (2012). 'The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. AMA Summer Marketing Educators' Conference, Chicago, United States of America.
      • Arif, F. (2011). The Effect of Parent-child Buying Communication Strategies on Self-brand Connections. 11th JBS Doctoral Conference, University of Cambridge Judge Business School, Cambridge, UK, 5 December, Cambridge, United Kingdom.
      • Arif, F. (2011). Is Child-brand Relationship an Antecedent of Materialism amongst Young Consumers. 7th Customer Research Academy Workshop, University of Manchester, UK., Manchester, United Kingdom.
      • Arif, F. (2011). The Role of Socialisation Agents in the Development of Self-brand Connections and Materialism in Young Consumers.. Conference on Everything, Churchill College, University of Cambridge, UK., Cambridge, United Kingdom.
TitleSemesterCode
Senior Project IFall Semester 2014-151401
Marketing StrategyFall Semester 2014-151401
Consumer Behaviour and Market ResearchFall Semester 2014-151401
Independent Study -ISpring Semester 2014-151402
New Product DevelopmentSpring Semester 2014-151402
Marketing StrategyFall Semester 2015-161501
Consumer Behaviour and Market ResearchFall Semester 2015-161501
Independent Study -IFall Semester 2015-161501
Statistical Analysis for ManagementFall Semester 2015-161501
Independent StudyFall Semester 2015-161501
Senior Project in General ManagementFall Semester 2015-161501
Independent Study -ISpring Semester 2015-161502
Data Driven MarketingSpring Semester 2015-161502
Senior Project in General ManagementSpring Semester 2015-161502
Senior Project in General ManagementSpring Semester 2015-161502
Independent StudySpring Semester 2015-161502
Senior Project IFall Semester 2016-171601
Data Driven MarketingFall Semester 2016-171601
Senior Project in Management ScienceFall Semester 2016-171601
Marketing ResearchFall Semester 2016-171601
Consumer AnalyticsFall Semester 2016-171601
Entrepreneurship - Tools and TechniquesSpring Semester 2016-171602
New Venture CreationSpring Semester 2016-171602
Consumer AnalyticsFall Semester 2017-181701
Design ThinkingFall Semester 2017-181701
  • Past Courses
    TitleSemesterCode
    Consumer Behaviour and Market ResearchFall Semester 2012-131201
    Principles of MarketingSpring Semester 2012-131202
    Business StrategySpring Semester 2012-131202
    Marketing ManagementFall Semester 2013-141301
    Consumer Behaviour and Market ResearchFall Semester 2013-141301
    Business StrategySpring Semester 2013-141302
    New Product DevelopmentSpring Semester 2013-141302