Faculty Profile

Dr. Rohail Ashraf

Assistant Professor

Suleman Dawood School Of Business
      • Ashraf, R. & Merunka, D. (2016). The Use and Misuse of Student Samples: An Empirical Investigation of European Marketing Research. Journal of Consumer Behaviour: An International Research Review.
      • Ashraf, R., Zahid, A. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
      • Ashraf, R. & Merunka, D. (2013). The Impact of Customer–Company Identification on Consumer Reactions to New Corporate Initiatives: The Case of Brand Extensions. Marketing Intelligence & Planning.
      • Cases

      • Ashraf, R., Awan, M. & Ahmed, F. (2015). Designing Channels of Distribution, Published. CRC Number 04-2356-2015-2, Case Research Centre, Lahore University of Management Sciences.
      • Ashraf, R. (2016). Cross National Re-Investigation of Consumer Involvement for Corporate and Product Ads: Evidence from France, Pakistan and USA. Global Marketing Conference, Jul 20th- 25th, Hong Kong, Hong Kong, China- Hong Kong.
      • Ashraf, R. & Merunka, D. (2014). Does relating to Corporate or Product brands generate similar emotions?. AMA Summer Educators Conference,, San Francisco, United States of America.
      • Ashraf, R. & Merunka, D. (2012). Does relating to Corporate or Product brands generate similar emotions?. Research Development Workshop at Consumer Brand Relationship Conference,, Boston, United States of America.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. proceedings of the 40th EMAC, Ljbuljana, Slovenia.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. International Colloquium of Corporate Branding, Identity, Image and Reputation, Zurich, Switzerland.
      • Ashraf, R. & Merunka, D. (2011). Company, Its Brands & Customers: An Integrated Relational Framework. Academy of Marketing Science Doctoral Colloquium at the World Marketing Congress, Reims, France.
      • Ashraf, R. & Merunka, D. (2010). The Impact of Customer Company Identification and Brand Extension Evaluations. German, French, and Austrian Conference on Marketing, Vienna, Austria.
      • Ashraf, R. & Albert, N. (2015). Consumer Involvement with Corporate vs. Product Ads? A Cross National Study..
      • Ashraf, R. & Yousaf, S. (2014). Pakistan Railways : Pricing Dilemma? (Under Review at Asian Journal of Management Cases).
      • Ashraf, R. & Merunka, D. (2014). Does relating to Corporate or Product brands generate similar emotions?.
    Award
  • 2011: 800 $ Financial Award, AMS Doctoral Colloquium, Reims
  • 2004: First Position Software Competition, Institute of Business Administration
  • 2001: Performance Award, Iqra Army Public School
  • 2001: Best O Level Result in School, Iqra Army Public School
    Honor
  • 2001: 1st Position in Cricket Team, Iqra Army Public School