Faculty Profile

Dr. Rohail Ashraf

Assistant Professor

Suleman Dawood School of Business
    • Article
      • Ashraf, R., Zahid, A. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
      • Ashraf, R. & Merunka, D. (2016). The Use and Misuse of Student Samples: An Empirical Investigation of European Marketing Research. Journal of Consumer Behaviour: An International Research Review.
      • Ashraf, R. & Merunka, D. (2013). The Impact of Customer–Company Identification on Consumer Reactions to New Corporate Initiatives: The Case of Brand Extensions. Marketing Intelligence & Planning.
    • PaperI
      • Ashraf, R. (2016). Cross National Re-Investigation of Consumer Involvement for Corporate and Product Ads: Evidence from France, Pakistan and USA. Global Marketing Conference, Jul 20th- 25th, Hong Kong, Hong Kong, China- Hong Kong.
      • Ashraf, R. & Merunka, D. (2014). Does relating to Corporate or Product brands generate similar emotions?. AMA Summer Educators Conference,, San Francisco, United States of America.
      • Ashraf, R. & Merunka, D. (2012). Does relating to Corporate or Product brands generate similar emotions?. Research Development Workshop at Consumer Brand Relationship Conference,, Boston, United States of America.
      • Ashraf, R. & Merunka, D. (2011). Company, Its Brands & Customers: An Integrated Relational Framework. Academy of Marketing Science Doctoral Colloquium at the World Marketing Congress, Reims, France.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. International Colloquium of Corporate Branding, Identity, Image and Reputation, Zurich, Switzerland.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. proceedings of the 40th EMAC, Ljbuljana, Slovenia.
      • Ashraf, R. & Merunka, D. (2010). The Impact of Customer Company Identification and Brand Extension Evaluations. German, French, and Austrian Conference on Marketing, Vienna, Austria.
SemesterTitleCode
Spring Semester 2016-17Senior Project in General Management1602
Spring Semester 2016-17Senior Project in General Management1602
Spring Semester 2016-17Principles of Marketing1602
Spring Semester 2016-17Brand Management1602
Fall Semester 2016-17Senior Project in General Management1601
Fall Semester 2016-17Independent Study1601
Fall Semester 2016-17Independent Study1601
Fall Semester 2016-17Brand Management1601
Spring Semester 2015-16Senior Project in General Management1502
Spring Semester 2015-16Senior Project in Management Science1502
Spring Semester 2015-16Principles of Marketing1502
Spring Semester 2015-16Brand Management1502
Fall Semester 2015-16Brand Management1501
Fall Semester 2015-16Marketing Management1501
Fall Semester 2015-16Marketing Management1501
Spring Semester 2014-15Directed Research Project1402
Spring Semester 2014-15Brand Management1402
Spring Semester 2014-15Independent Study1402
Spring Semester 2014-15Independent Study -I1402
Spring Semester 2014-15Brand Management1402
Fall Semester 2014-15Principles of Marketing1401
Fall Semester 2014-15Independent Study1401
Fall Semester 2014-15Senior Project I1401
  • Past Courses
    SemesterTitleCode
    Spring Semester 2013-14Integrated Marketing Communications1302
    Spring Semester 2013-14Brand Management1302
    Spring Semester 2013-14Principles of Marketing1302
    Spring Semester 2013-14Senior Project I1302