Faculty Profile

Dr. Rohail Ashraf

Assistant Professor

Suleman Dawood School of Business
    • Article
      • Ashraf, R., Zahid, A. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
      • Ashraf, R. & Merunka, D. (2016). The Use and Misuse of Student Samples: An Empirical Investigation of European Marketing Research. Journal of Consumer Behaviour: An International Research Review.
      • Ashraf, R. & Merunka, D. (2013). The Impact of Customer–Company Identification on Consumer Reactions to New Corporate Initiatives: The Case of Brand Extensions. Marketing Intelligence & Planning.
    • PaperI
      • Ashraf, R. (2016). Cross National Re-Investigation of Consumer Involvement for Corporate and Product Ads: Evidence from France, Pakistan and USA. Global Marketing Conference, Jul 20th- 25th, Hong Kong, Hong Kong, China- Hong Kong.
      • Ashraf, R. & Merunka, D. (2014). Does relating to Corporate or Product brands generate similar emotions?. AMA Summer Educators Conference,, San Francisco, United States of America.
      • Ashraf, R. & Merunka, D. (2012). Does relating to Corporate or Product brands generate similar emotions?. Research Development Workshop at Consumer Brand Relationship Conference,, Boston, United States of America.
      • Ashraf, R. & Merunka, D. (2011). Company, Its Brands & Customers: An Integrated Relational Framework. Academy of Marketing Science Doctoral Colloquium at the World Marketing Congress, Reims, France.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. International Colloquium of Corporate Branding, Identity, Image and Reputation, Zurich, Switzerland.
      • Ashraf, R. & Merunka, D. (2011). Customer Company Identification and Brand Extension Evaluations: Mediating Role of In-Group and Company Commitment. proceedings of the 40th EMAC, Ljbuljana, Slovenia.
      • Ashraf, R. & Merunka, D. (2010). The Impact of Customer Company Identification and Brand Extension Evaluations. German, French, and Austrian Conference on Marketing, Vienna, Austria.
TitleSemesterCode
Senior Project IFall Semester 2014-151401
Independent StudyFall Semester 2014-151401
Principles of MarketingFall Semester 2014-151401
Brand ManagementSpring Semester 2014-151402
Independent Study -ISpring Semester 2014-151402
Independent StudySpring Semester 2014-151402
Brand ManagementSpring Semester 2014-151402
Directed Research ProjectSpring Semester 2014-151402
Marketing ManagementFall Semester 2015-161501
Marketing ManagementFall Semester 2015-161501
Brand ManagementFall Semester 2015-161501
Brand ManagementSpring Semester 2015-161502
Principles of MarketingSpring Semester 2015-161502
Senior Project in Management ScienceSpring Semester 2015-161502
Senior Project in General ManagementSpring Semester 2015-161502
Brand ManagementFall Semester 2016-171601
Independent StudyFall Semester 2016-171601
Independent StudyFall Semester 2016-171601
Senior Project in General ManagementFall Semester 2016-171601
Brand ManagementSpring Semester 2016-171602
Principles of MarketingSpring Semester 2016-171602
Senior Project in General ManagementSpring Semester 2016-171602
Senior Project in General ManagementSpring Semester 2016-171602
  • Past Courses
    TitleSemesterCode
    Senior Project ISpring Semester 2013-141302
    Principles of MarketingSpring Semester 2013-141302
    Brand ManagementSpring Semester 2013-141302
    Integrated Marketing CommunicationsSpring Semester 2013-141302