Rausing Executive Development Centre (REDC), LUMS conducted a programme on Marketing Strategy from December 10 - 13, 2018. Led by Programme Directors, Farrah Arif and Ehsan ul Haque, this 4-day experiential programme provided an opportunity to simulate real-time decision-making with regards to relevant target markets, precise product positioning, effective usage of development resources, and forecasting accurate demand and competitive activity in a fast paced and aggressive environment.
Based on a state of the art marketing strategy simulation game augmented with cases and discussions, this Programme provided executives with a rich and vivid experience of actually managing a portfolio of products in a fast paced corporate environment.
Programme Participant, Mohsin Azhar, Marketing Manager, British Council said about the Programme, "It was a very exciting and thought provoking Programme. It was a perfect platform for marketers from diversified industries to unite and explore changing dynamics in the field of marketing”.
“Marketing Strategy at LUMS really helped me change my perspective on conventional practices in the field and is sending me back reinvigorated to make a fresh impact in the industry," added another Programme Participant, Haider Akram, Market Research Manager, ICI Pakistan Limited.