The Rausing Executive Development Centre (REDC) conducted a 4-day programme, ‘Building Impactful Brands – Ideas for Action’ from September 26 – 29, 2017, led by Programme Director Adnan Zahid and supported in teaching by Ehsan Ul Haque and Moeen Naseer Butt. Mansoor Nawaz, Director Marketing Haleeb Foods and Asif Aziz, Chief Commercial Officer Jazz were the guest speakers for this programme.
The programme prepares you to identify opportunities for sustainable growth and helps develop a clear understanding of how brands are created, evolved and revived. Using iconic real life examples and frameworks related to major operational and strategic issues, this programme is a propelling force for out-of-the-box thinking and strategizing brands.
Discussion based case studies, interactive simulations and projects are blended with class room activity to ensure participants learn the latest techniques to create, build and rejuvenate their own brands.
”I would term it as an advanced level MBA programme, with focus on uplifting brand health/equity,” said Midhat Bhamani, Marketing Manager ACCA.