The 3-day hands-on programme, Marketing Innovations by Rausing Executive Development Centre (REDC) was conducted from September 25-27, 2018. The Programme focused on the latest tools and techniques in the world of social media marketing, brand-in-hand mobile digital marketing and contemporary best practices on how to influence the outcomes of new products and innovations.
Designed and led by Zain-ul-Abdin Khawaja and supported in teaching by Muhammad Adeel Zaffar, the Programme provided insights on evolution of marketing as a data-driven science and successful integration of technology and its long-term strategic advantage to firms.
The Programme covered differences between traditional and digital consumer and tactical advertising for the modern consumer. A combination of rigorous learning, local case studies, exercises and international examples of organisations, the Programme aimed at enabling participants to bring innovation and social media integration within their marketing roles.
“It was an amazing programme that helped me learn endless possibilities in digital marketing and I am excited to take back these ideas and apply them in my existing role,” commented Alishba Chapsi, HBL.
“The course not only covered all the basics I expected but also pleasantly surprised me by delving deeper into psychographic behaviours of the consumer mind,” said Wasae Shahid, Samsung.