REDC Conducts Programme on Branding for K-Electric
Under its custom programme portfolio, REDC conducted a focused programme for K-Electric on Building Brand Power on June 29 – 30, 2021. The 2-day programme was conducted in Karachi. It was focused on developing a deeper understanding of branding for a service organisation.
Led by distinguished members of the LUMS faculty, Dr. Adnan Zahid and Dr. Zain ul Abdin Khawaja, the programme provided insights on managing customer sentiments and internal branding. The highly experiential programme took participants through a practical exercise of creating a fit between market context and brand positioning. It was focused on building brand narratives, and understanding and managing customer segments as well as brand positioning in a competitive landscape.
Augmented with cases and discussions, this programme provided executives with a rich and vivid experience of making of a strong consumer brand and taking decisions regarding brand elements, core benefits, and overall branding strategy.
The participant profile consisted of multi-tiered executives from K-Electric’s brands and communications teams, who learned to apply the key principles of the training in their industry segment. The participants appreciated the programme content and highly rated faculty expertise on the subject matter.
Asra Malik, a senior officer in Internal Communications at the company said, “It was a highly engaging programme and we learned many new aspects on branding. I loved the detailed material provided and the faculty were extremely open to opinions.”
Ahmed Raza, the team leader of Corporate Communications also lauded the programme and said that it was very interactive and will surely help in improving K-Electric’s practical brand knowledge.