Housed under the Suleman Dawood School of Business, the Rausing Executive Development Centre (REDC) has stood as a leader in crafting learning and development solutions. The year showcased REDC's commitment to meeting market demands/industries’ requirements with 75-plus open enrolment and customised programmes that drew the participation of over 2,400 executives with more than 400 C-suite level leaders from diversified industries.
Shaping Future-Ready Leaders and Industries
With over 35 years of consistent excellence, the Rausing Executive Development Centre (REDC) has established itself as a pioneering force in executive education across Pakistan and beyond. Its legacy is built on institutional resilience, academic rigour, and a deep understanding of evolving organisational needs. In FY 2024–25, REDC further cemented its leadership by delivering over 100 open enrolment and customised programmes, engaging more than 2,500 professionals, including over 400 C-suite executives. A significant milestone was the notable increase in international participation from countries such as Switzerland, the United Arab Emirates, Saudi Arabia, the United States, and Afghanistan. REDC continues to serve as a trusted regional hub for cutting-edge executive learning, committed to preparing leaders for the demands of a rapidly transforming world.
Innovative and Diverse Programme Portfolio
REDC responded to the evolving needs of modern organisations by introducing a dynamic portfolio of new programmes. These included AI-Enabled Organisations: Unlocking Value of AI in Business, Sustainability Inspiring Innovation, and the Owners and Directors Executive Management Programme, among others. Specialised programmes focusing on legal compliance and secretarial practices, board governance for state-owned enterprises, and public procurement management addressed critical areas for organisational resilience and reform.
Customised Learning Solutions with Industry Impact
The custom programme vertical saw unprecedented growth, with REDC designing and delivering solutions for over 30 leading organisations, including Nestlé, Jazz, foodpanda, ENGRO, Systems, OGDCL, and Faysal Bank. The Centre served various industries—banking, telecom, fast-moving consumer goods (FMCG), energy, tech, agri-chemicals, manufacturing, and public service—through thematic offerings focused on ethical leadership, succession planning, financial strategy, digital transformation, and customer-centric cultures. Signature initiatives such as Future Leaders, Value-Based Leadership and Teams, and The Learning Odyssey saw multiple successful cohorts across sectors.
Advancing Women in Leadership
REDC maintained a strong emphasis on inclusive leadership through dedicated programmes for women executives, including collaborations with Jazz, foodpanda, and Mari Energies. Its women-focused tracks and scholarships—such as those offered under the flagship Enhancing Board Effectiveness – Directors Training Programme—empowered high-potential women to prepare for board-level roles and strategic decision-making.
Pedagogical Innovation and Immersive Learning Design
At the forefront of pedagogical innovation, REDC continued to evolve the learning experience by incorporating simulations, interactive group exercises, video-based cases, and participant-centred interventions. During the year, 24 new cases and 9 new exercises were introduced across a diverse range of subject areas, including artificial intelligence, leadership, marketing, sustainability, and entrepreneurship. Two new simulations—one developed locally—were added to the Centre’s flagship programme. The content was tailored to reflect real-world business challenges, ensuring strong market relevance and a highly impactful learning experience.
Strategic Vision for a Transformative Future
Looking ahead, REDC’s strategy is anchored in sustainability, AI capability, digital-first learning, and global collaboration, while deepening its commitment to leadership development, women’s empowerment, and institutional capacity building. The Centre aims to drive transformative change by integrating ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) principles across its programmes. With a focus on nurturing culturally agile and ethically grounded leaders, REDC envisions itself as a catalyst for organisational transformation. Powered by local insights, rigorous academic foundations, and globally scalable delivery, REDC continues to challenge conventional thinking and deliver meaningful learning experiences that equip professionals and organisations to thrive in an increasingly complex world.
