Raja Rub Nawaz is an Adjunct Faculty member at the Suleman Dawood School of Business (SDSB), Lahore University of Management Sciences (LUMS), where he teaches Strategic Business Management and Qualitative & Quantitative Research Methods. He is also a PhD scholar in Marketing at the University of Kassel, Germany, with research focused on organizational transparency in B2B supply chains, service innovation, and neuromarketing.
He holds an MBA in Marketing from the Institute of Business Administration (IBA), Karachi, and an MS in Marketing from Mohammad Ali Jinnah University. Over his 28-year academic career, he has taught at multiple higher education institutions across Pakistan and abroad, including Karachi University Business School, Iqra University, Bahria University, Mohammad Ali Jinnah University, Dow University, and taught online at University of Kassel, Germany. He has supervised locally more than 300 student theses and research projects.
His scholarly work spans neuromarketing, service loyalty in Islamic banking, perceived risks in online shopping, sustainable supply chains, and AI anthropomorphism, with publications in several peer-reviewed journals. Methodologically, his expertise includes PLS-SEM, CB-SEM, and advanced multivariate statistical techniques, ML and DL techniques which he actively incorporates into teaching, research supervision, and academic mentorship.
He has served as a Resource Person under the U.S.–Pakistan University Partnerships Grants Program and Fulbright Alumni Grants, delivering training in modern pedagogy, entrepreneurship education, and no-code data analytics tools such as KNIME and Orange. An AI enthusiast, he develops no-code AI applications, including chatbots, multi-agent systems, and RAG (Retrieval-Augmented Generation) models, bridging business education with emerging technologies.