Faculty Profile

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Email: adnan.zahid@lums.edu.pk

    Dr. Adnan Zahid

    Assistant Professor

    Suleman Dawood School of Business

    Adnan Zahid graduated with a PhD in Marketing from the CASS Business School, City University, UK, in 2010. He is currently an Assistant Professor at the Suleman Dawood School of Business, LUMS. His research focuses on exploring consumption through a socio-cultural lens. He is interested in issues of status consumption, acculturation, gender, religion and consumer culture.

        • Zahid, A. (2015). Into the Wild, Under Review. CRC_LUMS.

        • Zahid, A. (2014). Johnny and Jugnus, Under Review. CRC_LUMS.

        • Zahid, A. & Lone, R. (2018). Accepting a Bribe to Help the Needy: A Manager's Dilemma, Published. CRC # 24-003-2018-1, Case Research Center, LUMS.

        • Zahid, A. (2018). The Professor's Dilemma A & B, Accepted. Case Research Center, LUMS, LUMS No. 30-004-2018-1.

        • Zahid, A. & Rizvi, S. (2015). A Note on Sociocultural Branding, Published. CRC Number 04-2358-2015-2, Case Research Centre, Lahore University of Management Sciences.

        • Zahid, A. (2016). Food-Coons Case. 5th Asian Management Research and Case Conference (AMRC), Dubai, United Arab Emirates.

        • Zahid, A. (2015). Xenophobic fields of consumption.