Faculty Profile
Dr. Adnan Zahid
Assistant Professor
Suleman Dawood School of Business
Adnan Zahid graduated with a PhD in Marketing from the CASS Business School, City University, UK, in 2010. He is currently an Assistant Professor at the Suleman Dawood School of Business, LUMS. His research focuses on exploring consumption through a socio-cultural lens. He is interested in issues of status consumption, acculturation, gender, religion and consumer culture.
- Refereed Journal Publications
Zahid, A. & Lone, R. (In Press 2016). A Tale of Two Moralities. Asian Journal of Management Cases.
Zahid, A., Ashraf, R. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
- Cases
Zahid, A. (2015). Into the Wild, Under Review. CRC_LUMS.
Zahid, A. (2014). Johnny and Jugnus, Under Review. CRC_LUMS.
Zahid, A. (2014). Professor's Dilemma, Under Review. CRC_LUMS.
Zahid, A. & Rizvi, S. (2015). A Note on Sociocultural Branding, Published. CRC Number 04-2358-2015-2, Case Research Centre, Lahore University of Management Sciences.
- Presentations
Zahid, A. (2016). Food-Coons Case. 5th Asian Management Research and Case Conference (AMRC), Dubai, United Arab Emirates.
- Working Papers
Zahid, A. (2015). Xenophobic fields of consumption.
- Brand Management
Semester Code Fall Semester 2017-18 1701 - Consumer Behaviour
Semester Code Spring Semester 2016-17 1602 Spring Semester 2015-16 1502 Fall Semester 2014-15 1401 - Decision Behaviour
Semester Code Spring Semester 2015-16 1502 Spring Semester 2014-15 1402 - Directed Research Project
Semester Code Spring Semester 2017-18 1702 Spring Semester 2017-18 1702 - Doctoral Thesis Research
Semester Code Summer Semester 2017-18 1703 Spring Semester 2017-18 1702 Fall Semester 2017-18 1701 Summer Semester 2016-17 1603 Spring Semester 2016-17 1602 Fall Semester 2016-17 1601 Summer Semester 2015-16 1503 - Financial Derivatives
Semester Code Spring Semester 2016-17 1602 - Independent Study
Semester Code Spring Semester 2017-18 1702 Spring Semester 2017-18 1702 Spring Semester 2017-18 1702 Spring Semester 2017-18 1702 Fall Semester 2017-18 1701 Summer Semester 2016-17 1603 Summer Semester 2016-17 1603 Spring Semester 2016-17 1602 Spring Semester 2016-17 1602 Spring Semester 2016-17 1602 Spring Semester 2016-17 1602 Fall Semester 2016-17 1601 Spring Semester 2015-16 1502 Spring Semester 2015-16 1502 Fall Semester 2015-16 1501 Spring Semester 2014-15 1402 Fall Semester 2014-15 1401 - Independent Study -I
Semester Code Spring Semester 2015-16 1502 Spring Semester 2014-15 1402 - Introduction to Mathematics of Finance
Semester Code Spring Semester 2016-17 1602 - Islamic Banking and Finance
Semester Code Fall Semester 2017-18 1701 - Personal Effectiveness
Semester Code Spring Semester 2017-18 1702 Fall Semester 2015-16 1501 - Senior Project I
Semester Code Fall Semester 2016-17 1601 Fall Semester 2015-16 1501 Fall Semester 2015-16 1501 Spring Semester 2014-15 1402 Fall Semester 2014-15 1401 - Senior Project II
Semester Code Fall Semester 2016-17 1601 Spring Semester 2014-15 1402 - Senior Project in General Management
Semester Code Spring Semester 2017-18 1702 Spring Semester 2017-18 1702 Fall Semester 2017-18 1701 Fall Semester 2017-18 1701 Spring Semester 2016-17 1602 Spring Semester 2016-17 1602 Fall Semester 2016-17 1601 Fall Semester 2016-17 1601 Summer Semester 2015-16 1503 Summer Semester 2015-16 1503 Spring Semester 2015-16 1502 Spring Semester 2015-16 1502 Fall Semester 2015-16 1501 Fall Semester 2015-16 1501 - Senior Project in Management Science
Semester Code Spring Semester 2017-18 1702 Spring Semester 2016-17 1602 Fall Semester 2016-17 1601 Spring Semester 2015-16 1502 Fall Semester 2015-16 1501 - Senior Project in Management Science I
Semester Code Spring Semester 2015-16 1502 - Senior Project in Management Science II
Semester Code Summer Semester 2015-16 1503 - Strategic Business Management
Semester Code Spring Semester 2017-18 1702 Fall Semester 2017-18 1701 Spring Semester 2016-17 1602 Fall Semester 2016-17 1601 Spring Semester 2015-16 1502 Fall Semester 2015-16 1501 Spring Semester 2014-15 1402
- Past Courses
- Brand Management
Semester Code Fall Semester 2012-13 1201 - Business Development and Strategy-II
Semester Code Term II 2011-2012 1120 - Business Integration and Innovation
Semester Code Spring Semester 2012-13 1202 - Consumer Behaviour
Semester Code Spring Semester 2012-13 1202 - Doctoral Thesis Research
Semester Code Spring Semester 2013-14 1302 Fall Semester 2013-14 1301 - History of Advertising
Semester Code Spring Semester 2013-14 1302 - Independent Study
Semester Code Spring Semester 2013-14 1302 Fall Semester 2013-14 1301 Spring Semester 2012-13 1202 Spring Semester 2012-13 1202 Spring Semester 2012-13 1202 Spring Semester 2011-12 1102 - Independent Study -I
Semester Code Spring Semester 2013-14 1302 Spring Semester 2012-13 1202 Spring Semester 2011-12 1102 - Logic & Critical Thinking
Semester Code Fall Semester 2013-14 1301 - Personal Effectiveness
Semester Code Fall Semester 2013-14 1301 Fall Semester 2012-13 1201 - Principles of Management
Semester Code Fall Semester 2013-14 1301 - Principles of Marketing
Semester Code Fall Semester 2011-12 1101 - Senior Project I
Semester Code Spring Semester 2013-14 1302 Fall Semester 2013-14 1301 Summer Semester 2012-13 1203 Spring Semester 2012-13 1202 Spring Semester 2012-13 1202 Fall Semester 2012-13 1201 Spring Semester 2011-12 1102 - Senior Project II
Semester Code Spring Semester 2013-14 1302 Spring Semester 2012-13 1202 - Strategic Business Management
Semester Code Spring Semester 2013-14 1302
- Brand Management