Faculty Profile

Miss. Sarah Suneel Sarfraz

Teaching Fellow

Suleman Dawood School of Business

Ms. Sarah Suneel Sarfraz joined LUMS as a research associate in 2012 to pursue research in areas including Consumer Marketing, Branding & Advertising with a specific focus on south Asian business success stories. She has published case studies in academic journals including the Asian Journal of Management Cases (AJMC) and has presented at AMRC conferences. She also has extensive professional brand management experience with MNCs like Pepsi Cola International, local businesses like HKB group and indigenous digital startups like Pakwheels.com.

She is an MBA graduate from Lahore University of Management Sciences, Pakistan and holds and MSc in Environmental Management Sciences from Kinnaird College, Pakistan. She has over three of teaching experience as a Teaching Fellow in the areas of Marketing Management, Brand Development and Integrated Marketing Communications at the undergraduate level. She has also been involved with the Rausing Executive Development Center at LUMS as a trainer. Besides her academic engagements, she plays an active role in the SDSB Alumni Association; and is part of the executive board as a member.

 

    • Article
      • Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. Asian Journal of Management Cases.
    • PaperI
      • Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.
Semester Title Code
Spring Semester 2017-18 Principles of Marketing 1702
Fall Semester 2017-18 Independent Study 1701
Fall Semester 2017-18 Principles of Marketing 1701
Fall Semester 2017-18 Independent Study 1701
Spring Semester 2016-17 Senior Project in General Management 1602
Spring Semester 2016-17 Brand Management 1602
Spring Semester 2016-17 Principles of Marketing 1602
Spring Semester 2016-17 Independent Study 1602
Fall Semester 2016-17 Senior Project in General Management 1601
Fall Semester 2016-17 Integrated Marketing Communications 1601
Fall Semester 2016-17 Principles of Marketing 1601
Spring Semester 2015-16 Brand Management 1502
Spring Semester 2015-16 Principles of Marketing 1502
Fall Semester 2015-16 Principles of Marketing 1501
Spring Semester 2014-15 Integrated Marketing Communications 1402
Spring Semester 2014-15 Brand Management 1402
Spring Semester 2014-15 Principles of Marketing 1402
Fall Semester 2014-15 Principles of Marketing 1401
Fall Semester 2014-15 Organizational Behaviour 1401