Faculty Profile

Miss. Sarah Suneel Sarfraz

Teaching Fellow


Ms. Sarah Suneel Sarfraz joined LUMS as a research associate in 2012 to pursue research in areas including Consumer Marketing, Branding & Advertising with a specific focus on south Asian business success stories. She has published case studies in academic journals including the Asian Journal of Management Cases (AJMC) and has presented at AMRC conferences. She also has extensive professional brand management experience with MNCs like Pepsi Cola International, local businesses like HKB group and indigenous digital startups like Pakwheels.com.

She is an MBA graduate from Lahore University of Management Sciences, Pakistan and holds and MSc in Environmental Management Sciences from Kinnaird College, Pakistan. She has over three of teaching experience as a Teaching Fellow in the areas of Marketing Management, Brand Development and Integrated Marketing Communications at the undergraduate level. She has also been involved with the Rausing Executive Development Center at LUMS as a trainer. Besides her academic engagements, she plays an active role in the SDSB Alumni Association; and is part of the executive board as a member.


    • PaperI
      • Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.
Organizational BehaviourFall Semester 2014-151401
Principles of MarketingFall Semester 2014-151401
Principles of MarketingSpring Semester 2014-151402
Brand ManagementSpring Semester 2014-151402
Integrated Marketing CommunicationsSpring Semester 2014-151402
Principles of MarketingFall Semester 2015-161501
Principles of MarketingSpring Semester 2015-161502
Brand ManagementSpring Semester 2015-161502
Principles of MarketingFall Semester 2016-171601
Integrated Marketing CommunicationsFall Semester 2016-171601
Senior Project in General ManagementFall Semester 2016-171601
Independent StudySpring Semester 2016-171602
Principles of MarketingSpring Semester 2016-171602
Brand ManagementSpring Semester 2016-171602
Senior Project in General ManagementSpring Semester 2016-171602
Principles of MarketingFall Semester 2017-181701