Skip to main content
  • Apply
  • Admissions
  • Donate
  • Student Noticeboard
  • Give a Day to LUMS
  • News
  • Events
  • Contact

Lums Logo

learning without borders

portal

Home
  • Explore LUMS

    • About LUMS
    • Office of the Vice Chancellor
    • Office of the Provost
    • Offices at LUMS
    • Rankings and Accreditation
    • News & Events
    • Resources
    • University Advisory Board
    • History
    • Contact Us
  • Admissions

    • Programme Finder
    • Admissions Home
    • Undergraduate Programmes
    • Graduate Programmes
    • Financial Aid and Scholarships
    • National Outreach Programme
    • International Students
    • Why LUMS
    • Apply Now
  • Academics

    • Suleman Dawood School of Business
    • Mushtaq Ahmad Gurmani School of Humanities and Social Sciences
    • Syed Babar Ali School of Science and Engineering
    • Shaikh Ahmad Hassan School of Law
    • Syed Ahsan Ali and Syed Maratib Ali School of Education
    • Executive Education
    • Continuing Education
    • Learning Institute
  • Faculty & Research

    • Faculty Profiles
    • Research and Innovation
    • Centres
  • Alumni

    • Alumni Relations
    • Alumni Benefits
    • VC Alumni Achievement Awards
    • Alumni Annual
  • Donors

    • Giving to LUMS
    • Give a day to LUMS Campaign
    • LUMS Supporters
lums employee profile image
Dr. Moeen Naseer Butt
Assistant Professor
Suleman Dawood School of Business
moeen.butt@lums.edu.pk
  • Profile
  • Conferences, Publications and Journal Articles

Refereed Journal Publications

Butt, M., Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2018). Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System. Journal of Marketing, 82 (1), 74-92, doi:10.1509/jm.16.0173.

Butt, M. & Bendle, N. (2018). The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets. Marketing Science, 37 (3), 484-504.

Cases

Zhuang, W., Lan, Y., Miao, Z., D. Antia & D. Antia, K. & Naseer Butt, M. (2015). 'Xiamen Airlines: Bracing for Impact'., Published. Ivey Publishing (Product# 9B15A015), Ivey Publishing.

Butt, M. (2012). 'FlavorAdd: A Behind-the-Country Mystery'. LUMS No. 04-2362-2012-1, Published. Lahore University of Management Sciences, Lahore University of Management Sciences.

Butt, M. (2013). A Note on Secondary Data in Pakistan: Healthcare Indicators'. LUMS No. 16-289-2013-2, Published. Lahore University of Management Sciences, Lahore University of Management Sciences.

Butt, M. (2012). A Note on Secondary Data in Pakistan: Education Indicators'. LUMS No. 16-288-2012-2, Published. Lahore University of Management Science, Lahore University of Management Science.

Naseer Butt, M. & Haque, E. (2019). HBL: Sponsoring Pakistan Super League, Published. Case Research Unit, LUMS, LUMS No. 04-2374-2019-1, Case Research Unit, LUMS.

Presentations

Kashyap, V., Butt, M. & Antia, K. (2019). On the Same Team? Free-Riding Potential, Prior Performance, and Outlet Survival. INFORMS Marketing Science Conference, Rome, Italy.

Kashyap, V., Butt, M. & Antia, K. (2019). On the Same Team? Free-Riding Potential, Prior Performance, and Outlet Survival. AMA Winters Marketing Educators' Conference, Austin, Texas.

Butt, M. & Antia, K. (2019). Franchise System Growth and Franchisor Severe Enforcement: The Effects of Regulation and Governance. AJMC Conference – LUMS, Al Ain, United Arab Emirates.

Kashyap, V., Butt, M. & Antia, K. (2018). On the Same Team? An Examination of Multi-Unit Franchise Systems. AMA Summer Educators Conference,, Boston, Massachusetts.

Kashyap, V., Butt, M. & Antia, K. (2018). On the Same Team? An Examination of Multi-Unit Franchise Systems. Institute for the Study of Business Markets (ISBM), Boston, Massachusetts.

Butt, M. & Antia, K. (2018). Franchise System Growth and Franchisor Terminations. INFORMS Marketing Science Conference, Philadelphia, Pennsylvania.

Butt, M., Antia, K. & Wathne, K. (2018). Crisis Management in a Co-Branding Alliance Network. AMA Winters Marketing Educators' Conference, New Orleans, Louisiana.

Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2017). Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. INFORMS Marketing Science Conference, Los Angeles, Los Angeles, California.

Naseer Butt, M., D. Antia, K., H. Wathne, K., Fisher & Fisher, R. & Wang, S. (2017). Crises Management in a Co-Branding Alliance Network. AMA Winters Marketing Educators' Conference, Orlando, Florida.

Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2017). Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. AMA Winters Marketing Educators' Conference, Orlando, Florida.

Naseer Butt, M. & D. Antia, K. (2016). A Page Too Brisk? Firm Growth and its Impact on Performance. AMA Winters Marketing Educators' Conference, Las Vegas, Nevada.

Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2016). Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. Theory + Practice in Marketing Conference, Houston, Texas.

Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2016). Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. Institute for the Study of Business Markets (ISBM), Atlanta, Georgia.

Naseer Butt, M. & D. Antia, K. (2015). A Page Too Brisk? Firm Growth and its Impact on Performance. GIS Day Conference, London, United Kingdom.

Naseer Butt, M. & D. Antia, K. (2015). Growth, Governance, and Geography in Distribution Channels Research. AMA Summer Educators Conference,, Chicago, Illinois.

Naseer Butt, M. & Bendle, N. (2015). The Use and Misuse of Tobin's q in Marketing. Marketing Strategy Meets Wall Street IV, Singapore, Singapore.

Naseer Butt, M. & D. Antia, K. (2015). A Page Too Brisk? Firm Growth and its Impact on Performance. INFORMS Marketing Science Conference, Baltimore, Maryland.

Naseer Butt, M. & Bendle, N. (2014). The All Powerful q: The Use and Misuse of Tobin's q in Marketing. Canadian Empirical & Theoretical Symposium in Marketing Strategy, Hamilton, Canada.

Working Papers

Mitra, A., Butt, M., Antia, K. & Astvansh & Astvansh, V. (2019). Public Health Authority Inspections, Restaurant Compliance, and Associated Health Outcomes.

Naseer Butt, M., Antia, K., Wathne, K. & Wang & Wang, S. (2019). Crises Management in a Co-Branding Alliance Network.

Kashyap, V., Butt, M. & Antia, K. (2019). On the Same Team: A Longitudinal Potential of Free-Riding Potential in a Distribution Channel System.

Butt, M. & Antia, K. (2018). Franchise System Growth and Franchisor Severe Enforcement: The Effects of Regulation and Governance.

Related links | Lums Faculty Member Profile

  • Research and Innovation
  • Centres at LUMS

Related News

  • From China to Switzerland: An Alum’s Journey to Forbes 30 Under 30 - Europe 2022 List

  • LUMS Vice Chancellor gives Keynote Address on Evolution of Education in Pakistan

  • LUMS Alum Represents Pakistan at the Global Peace Summit 2022

footer logo

  • parent one

    • Student affairs
    • Academic calendar
    • library
    • pay online
  • Parent Two

    • Financial Statements
    • phone directory
    • emergency services
    • campus mail
  • parent three

    • contact us
    • Directions to LUMS
    • Careers
  • parent four

    • Privacy Policy
    • Terms & Conditions
    • site map
lets-talk

DHA, Lahore Cantt. 54792, 
Lahore, Pakistan

Phone: +92 42 3560 8000

Subscribe
 

Search for publications, programme, event, people and much more...

X

logo

 

We will get back to you shortly.
logo

 

We will get back to you shortly.
logo

 

We will get back to you shortly.

2022 © Lahore University of Management Sciences. All Rights Reserved.