Faculty Profile

Dr. Moeen Naseer Butt

Assistant Professor

Suleman Dawood School of Business

Dr. Moeen Naseer Butt is an Assistant Professor of Marketing at Suleman Dawood School of Business (SDSB) at Lahore University of Management Sciences (LUMS). He received his PhD in Marketing from Ivey Business School at Western University, Ontario, Canada in 2017. As a Fulbright Scholar, he did Master of Science in Marketing from Johns Hopkins Carey Business School, Maryland, USA in 2011.

Moeen’s current research projects include assessing the impact of growth, governance, and geography on the performance of franchise businesses. Additionally, he works in the marketing-finance interface. He relies on state-of-the-art econometrics and geographic information system (GIS)-informed spatial techniques to investigate the hypothesised relationships in the business-to-business (B2B) settings. He is also interested in the appropriate use of firm performance metrics by marketing scholars and practitioners alike. His research has been published in Journal of Marketing and Marketing Science. His ongoing research projects are under review at Journal of Marketing Research and Journal of Marketing.

Moeen has written case studies and research notes for Ivey and LUMS case centres. In addition to teaching at LUMS and FAST, Moeen also worked in the textile industry for about a decade.

      • Butt, M., Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2018). Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System. Journal of Marketing, 82 (1), 74-92, doi:10.1509/jm.16.0173.

      • Butt, M. & Bendle, N. (2018). The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets. Marketing Science, 37 (3), 484-504.

      • Zhuang, W., Lan, Y., Miao, Z., D. Antia & D. Antia, K. & Naseer Butt, M.

      • Butt, M.

      • Butt, M. (2013). A Note on Secondary Data in Pakistan: Healthcare Indicators'. LUMS No. 16-289-2013-2, Published. Lahore University of Management Sciences, Lahore University of Management Sciences.

      • Butt, M. (2012). A Note on Secondary Data in Pakistan: Education Indicators'. LUMS No. 16-288-2012-2, Published. Lahore University of Management Science, Lahore University of Management Science.

      • Kashyap, V., Butt, M. & Antia, K. (2018). On the Same Team? An Examination of Multi-Unit Franchise Systems. AMA Summer Educators Conference,, Boston, Massachusetts.

      • Kashyap, V., Butt, M. & Antia, K. (2018). On the Same Team? An Examination of Multi-Unit Franchise Systems. Institute for the Study of Business Markets (ISBM), Boston, Massachusetts.

      • Butt, M. & Antia, K. (2018). Franchise System Growth and Franchisor Terminations. INFORMS Marketing Science Conference, Philadelphia, Pennsylvania.

      • Butt, M., Antia, K. & Wathne, K. (2018). Crisis Management in a Co-Branding Alliance Network. AMA Winters Marketing Educators' Conference, New Orleans, Louisiana.

      • Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2017). Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. AMA Winters Marketing Educators' Conference, Orlando, Florida.

      • Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2017). Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. INFORMS Marketing Science Conference, Los Angeles, Los Angeles, California.

      • Naseer Butt, M., D. Antia, K., H. Wathne, K., Fisher & Fisher, R. & Wang, S. (2017). Crises Management in a Co-Branding Alliance Network. AMA Winters Marketing Educators' Conference, Orlando, Florida.

      • Naseer Butt, M. & D. Antia, K. (2016). A Page Too Brisk? Firm Growth and its Impact on Performance. AMA Winters Marketing Educators' Conference, Las Vegas, Nevada.

      • Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2016). Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. Theory + Practice in Marketing Conference, Houston, Texas.

      • Naseer Butt, M., D. Antia, K., Murtha, B. & Kashyap & Kashyap, V. (2016). Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System. Institute for the Study of Business Markets (ISBM), Atlanta, Georgia.

      • Naseer Butt, M. & D. Antia, K. (2015). Growth, Governance, and Geography in Distribution Channels Research. AMA Summer Educators Conference,, Chicago, Illinois.

      • Naseer Butt, M. & D. Antia, K. (2015). A Page Too Brisk? Firm Growth and its Impact on Performance. GIS Day Conference, London, United Kingdom.

      • Naseer Butt, M. & D. Antia, K. (2015). A Page Too Brisk? Firm Growth and its Impact on Performance. INFORMS Marketing Science Conference, Baltimore, Maryland.

      • Naseer Butt, M. & Bendle, N. (2015). The Use and Misuse of Tobin's q in Marketing. Marketing Strategy Meets Wall Street IV, Singapore, Singapore.

      • Naseer Butt, M. & Bendle, N. (2014). The All Powerful q: The Use and Misuse of Tobin's q in Marketing. Canadian Empirical & Theoretical Symposium in Marketing Strategy, Hamilton, Canada.

      • Butt, M. & Antia, K. (2018). Franchise System Growth and Franchisor Terminations.

      • Naseer Butt, M. (2018). Crises Management in a Co-Branding Alliance Network.

      • Naseer Butt, M. (2018). Interbrand and Intrabrand Clustering: The Impact on Outlets' Survival.

      • Naseer Butt, M. (2018). Governance Persistence and Subsitution in Dual Distribution: The Impact of Firm Reputation'.