Faculty Profile

Zain ul Abdin, K. (In Press 2016). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.

Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.

Zainulabdin, K. & Beger, M. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).

Zainulabdin, K. & Khan, S. (2015). MAUJAN.PK, Published. CRC Number 04-2365-2015-1, Case Research Centre, Lahore University of Management Sciences.

Zainulabdin, K., Vahe, M. & Türel, Y. (2012). Social media as a learning tool in medical education: A situation analysis, Published. V. Dennen (Eds.), Virtual Professional Development and Informal Learning via Social Network, IGI Global.

Zainulabdin, K. (2012). New Media Technology in the Old World, InPress. Health Communication: Strategies and Skills for a New Era.

Zainulabdin, K. (2016). Maujan.pk: Nothing ventured, Nothing Gained. American Journal of Management, USA, United States of America.

Zainulabdin, K. & K, Khan, A. (2015). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. & M., B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.

Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.

Zainulabdin, K. & K, Khan, A. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. (2015). Maujan.pk: Nothing ventured, Nothing Gained. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.

Zainulabdin, K. & Beger, M. (2015). Measuring eHealth Literacy in the Era of Social Media.. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.

Zainulabdin, K. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.

Zainulabdin, K. (2014). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.

Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.

Zainulabdin, K. & Vahe, M. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & Vahe, M. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.

Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.

Zainulabdin, K. & Vahe, M. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland.

Zainulabdin, K. & Vahe, M. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.

Zainulabdin, K., Lee, S. & Adams, J. (2011). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.

Zainulabdin, K., Adams, J. & Lee, S. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.

Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.

Zainulabdin, K., Adams, J. & Ngampornchai, A. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.

Zainulabdin, K. (In Press 2015). The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study. The DC Conference on Health Communication,.

Zainulabdin, K. & Vahe, M. (2011). Effectiveness of observational learning as an alternate to traditional instruction in the online medium.. Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011, Chesapeake, VA: AACE.

Zainulabdin, K. & Khan, A. (2010). The acceptability of online degrees in teacher training and hiring. Proceedings of Society for Information Technology & Teacher Education International Conference 2010, Chesapeake, VA.