Faculty Profile

Dr. Khawaja Zain ul Abdin

Assistant Professor

Academic
    • Article
      • Zain ul Abdin, K. (2016). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.
      • Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
      • Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.
      • Zainulabdin, K. & Beger, M. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).
    • PaperI
      • Zainulabdin, K. (2016). Maujan.pk: Nothing ventured, Nothing Gained. American Journal of Management, USA, United States of America.
      • Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.
      • Zainulabdin, K. & Beger, M. (2015). Measuring eHealth Literacy in the Era of Social Media.. The DC Conference on Health Communication, D.C., Washington.
      • Zainulabdin, K. & K, Khan, A. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.
      • Zainulabdin, K. & M., B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.
      • Zainulabdin, K. & K, Khan, A. (2015). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.
      • Zainulabdin, K. (2015). Maujan.pk: Nothing ventured, Nothing Gained. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.
      • Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.
      • Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.
      • Zainulabdin, K. (2014). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.
      • Zainulabdin, K. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.
      • Zainulabdin, K. & Vahe, M. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.
      • Zainulabdin, K. & Vahe, M. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.
      • Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.
      • Zainulabdin, K. & Vahe, M. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland.
      • Zainulabdin, K. & Vahe, M. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.
      • Zainulabdin, K., Lee, S. & Adams, J. (2011). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.
      • Zainulabdin, K., Adams, J. & Lee, S. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.
      • Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.
      • Zainulabdin, K., Adams, J. & Ngampornchai, A. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.
TitleSemesterCode
Senior Project IFall Semester 2014-151401
Using New Media Technologies in MarketingFall Semester 2014-151401
Senior Project ISpring Semester 2014-151402
Independent Study -ISpring Semester 2014-151402
Integrated Marketing CommunicationsSpring Semester 2014-151402
Senior Project IISpring Semester 2014-151402
Digital MarketingSpring Semester 2014-151402
Integrated Marketing CommunicationsFall Semester 2015-161501
Independent StudySpring Semester 2015-161502
Integrated Marketing CommunicationsSpring Semester 2015-161502
Digital MarketingSpring Semester 2015-161502
Using New Media Technologies in MarketingSpring Semester 2015-161502
Integrated Marketing CommunicationsSpring Semester 2015-161502
Independent StudySpring Semester 2015-161502
Independent StudySpring Semester 2015-161502
Senior Project in General Management IFall Semester 2016-171601
Integrated Marketing CommunicationsSpring Semester 2016-171602
Digital MarketingSpring Semester 2016-171602
Using New Media Technologies in MarketingSpring Semester 2016-171602
Integrated Marketing CommunicationsSpring Semester 2016-171602
Senior Project in Management ScienceSpring Semester 2016-171602
Senior Project in General Management IISpring Semester 2016-171602
Digital MarketingFall Semester 2017-181701
Using New Media Technologies in MarketingFall Semester 2017-181701
  • Past Courses
    TitleSemesterCode
    Senior Project ISpring Semester 2013-141302
    Digital MarketingSpring Semester 2013-141302
    Using New Media Technologies in MarketingSpring Semester 2013-141302