Faculty Profile

Dr. Khawaja Zain ul Abdin

Assistant Professor

Suleman Dawood School of Business

Journal Articles
- Article
  - Zain ul Abdin, K. (2016). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.
  - Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.
  - Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.
  - Zainulabdin, K. & Beger, M. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).
Published Papers
- PaperI
  - Zainulabdin, K. (2016). Maujan.pk: Nothing ventured, Nothing Gained. American Journal of Management, USA, United States of America.
  - Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.
  - Zainulabdin, K. & Beger, M. (2015). Measuring eHealth Literacy in the Era of Social Media.. The DC Conference on Health Communication, D.C., Washington.
  - Zainulabdin, K. & K, Khan, A. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.
  - Zainulabdin, K. & M., B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.
  - Zainulabdin, K. & K, Khan, A. (2015). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.
  - Zainulabdin, K. (2015). Maujan.pk: Nothing ventured, Nothing Gained. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.
  - Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.
  - Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.
  - Zainulabdin, K. (2014). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.
  - Zainulabdin, K. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.
  - Zainulabdin, K. & Vahe, M. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.
  - Zainulabdin, K. & Vahe, M. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.
  - Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.
  - Zainulabdin, K. & Vahe, M. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland.
  - Zainulabdin, K. & Vahe, M. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.
  - Zainulabdin, K., Lee, S. & Adams, J. (2011). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.
  - Zainulabdin, K., Adams, J. & Lee, S. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.
  - Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.
  - Zainulabdin, K., Adams, J. & Ngampornchai, A. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.

Semester	Title	Code
Spring Semester 2016-17	Senior Project in General Management II	1602
Spring Semester 2016-17	Senior Project in Management Science	1602
Spring Semester 2016-17	Integrated Marketing Communications	1602
Spring Semester 2016-17	Using New Media Technologies in Marketing	1602
Spring Semester 2016-17	Digital Marketing	1602
Spring Semester 2016-17	Integrated Marketing Communications	1602
Fall Semester 2016-17	Senior Project in General Management I	1601
Spring Semester 2015-16	Independent Study	1502
Spring Semester 2015-16	Independent Study	1502
Spring Semester 2015-16	Integrated Marketing Communications	1502
Spring Semester 2015-16	Using New Media Technologies in Marketing	1502
Spring Semester 2015-16	Digital Marketing	1502
Spring Semester 2015-16	Integrated Marketing Communications	1502
Spring Semester 2015-16	Independent Study	1502
Fall Semester 2015-16	Integrated Marketing Communications	1501
Spring Semester 2014-15	Digital Marketing	1402
Spring Semester 2014-15	Senior Project II	1402
Spring Semester 2014-15	Integrated Marketing Communications	1402
Spring Semester 2014-15	Independent Study -I	1402
Spring Semester 2014-15	Senior Project I	1402
Fall Semester 2014-15	Using New Media Technologies in Marketing	1401
Fall Semester 2014-15	Senior Project I	1401

Past Courses
Semester Title Code
Spring Semester 2013-14 Using New Media Technologies in Marketing 1302
Spring Semester 2013-14 Digital Marketing 1302
Spring Semester 2013-14 Senior Project I 1302

Faculty Profile

Dr. Khawaja Zain ul Abdin

Assistant Professor

Suleman Dawood School of Business

Zain ul Abdin, K. (2016). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.

Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.

Zainulabdin, K. & Beger, M. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).

Zainulabdin, K. (2016). Maujan.pk: Nothing ventured, Nothing Gained. American Journal of Management, USA, United States of America.

Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.

Zainulabdin, K. & Beger, M. (2015). Measuring eHealth Literacy in the Era of Social Media.. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & K, Khan, A. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. & M., B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.

Zainulabdin, K. & K, Khan, A. (2015). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. (2015). Maujan.pk: Nothing ventured, Nothing Gained. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.

Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.

Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.

Zainulabdin, K. (2014). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.

Zainulabdin, K. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.

Zainulabdin, K. & Vahe, M. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & Vahe, M. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.

Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.

Zainulabdin, K. & Vahe, M. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland.

Zainulabdin, K. & Vahe, M. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.

Zainulabdin, K., Lee, S. & Adams, J. (2011). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.

Zainulabdin, K., Adams, J. & Lee, S. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.

Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.

Zainulabdin, K., Adams, J. & Ngampornchai, A. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.

Important Links

Resources

Stay Connected

Semester	Title	Code
Spring Semester 2013-14	Using New Media Technologies in Marketing	1302
Spring Semester 2013-14	Digital Marketing	1302
Spring Semester 2013-14	Senior Project I	1302

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Faculty Profile

Dr. Khawaja Zain ul Abdin

Assistant Professor

Suleman Dawood School of Business

Zain ul Abdin, K. (2016). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.

Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.

Zainulabdin, K. & Beger, M. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).

Zainulabdin, K. (2016). Maujan.pk: Nothing ventured, Nothing Gained. American Journal of Management, USA, United States of America.

Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.

Zainulabdin, K. & Beger, M. (2015). Measuring eHealth Literacy in the Era of Social Media.. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & K, Khan, A. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. & M., B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.

Zainulabdin, K. & K, Khan, A. (2015). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zainulabdin, K. (2015). Maujan.pk: Nothing ventured, Nothing Gained. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.

Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.

Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.

Zainulabdin, K. (2014). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.

Zainulabdin, K. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.

Zainulabdin, K. & Vahe, M. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.

Zainulabdin, K. & Vahe, M. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.

Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.

Zainulabdin, K. & Vahe, M. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland.

Zainulabdin, K. & Vahe, M. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.

Zainulabdin, K., Lee, S. & Adams, J. (2011). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.

Zainulabdin, K., Adams, J. & Lee, S. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.

Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.

Zainulabdin, K., Adams, J. & Ngampornchai, A. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.