Mr. Muhammad Luqman Awan holds a master’s in business administration (MBA, Class of 2007) degree from Lahore University of Management Sciences (LUMS) and has done BSc. Mechanical Engineering from University of Engineering and Technology (UET, Class of 2001), Lahore. He has an exceptional teaching career trajectory at LUMS since 2012 and has been teaching Marketing Management, Sales Force Management, and Channel Management courses to Executive MBA, MBA, and BSc. students. He has also contributed to the executive education landscape through his teaching at the Rausing Executive Development Center (REDC), LUMS, and has successfully developed and implemented three new courses, namely Key Account Management, Managing Marketing Channels, and Strategic Sales Leadership, in his effort to bridge the gap between industry practices and academic theories.
Mr. Awan is a prolific applied researcher, having consistently produced a substantial number of publications within the business faculty, holding one of the highest publication records (Eight CRC approved, three AJMC approved & two AJMC working paper in last nine years) which reflect his ability to conduct rigorous applied research and exhibit his commitment to contribute to the field of business.
In addition to research and academia, he has worked in various roles of sales, channel management and business development. He has also been working as a consultant for various national and multinational companies and translating his professional learning and insights to his executive sessions and graduate/undergraduate classes, helping students resonate with real world scenarios and simulate the business environment in an academic setting.
Luqman Awan, M. (In Press 2021). Route to Market Dilemma at Nutrawell 2021. Asian Journal of Management Cases.
Luqman Awan, M. (2019). Driving Mobile Accounts Sales: Strategic Imperative for Telenor Pakistan. Asian Journal of Management Cases, 16 (2), 240-260.
Luqman Awan, M. (In Press 2019). Service Sales Corporation: The Wholesale Challenge.. Asian Journal of Management Cases.
Luqman Awan, M. (2020). Channel Sustainability At Nutrawell, Published. Case Research Center LUMS, Case Research center LUMS.
Luqman Awan, M. (2019). Sales Force Automation: A Critical Analysis, Published. Case Research unit, LUMS. LUMS No. 04-2369-2019-2, Case Research Unit, LUMS.
Luqman Awan, M. (2017). Note on Trade Marketing, Published. CRC Number 04-2367-2017-2, Case Research Centre, Lahore University of Management Sciences.
Luqman Awan, M., Ashraf, R. & Ahmed, F. (2015). Designing Channels of Distribution, Published. CRC Number 04-2356-2015-2, Case Research Centre, Lahore University of Management Sciences.
Luqman Awan, M. (2015). Telenor Pakistan: Selling Mobile Accounts, Published. CRC Number 04-2363-2015-1, Case Research Centre, Lahore University of Management Sciences.
Luqman Awan, M. (2015). Marketing Channels in Pakistan's Pesticide Industry, Published. CRC Number 04-2357-2015-2, Case Research Centre, Lahore University of Management Sciences.
Luqman Awan, M. & Ahmad, W. (2018). Service Sales Corporation: The Wholesale Challenge, Published. Case Research Unit, LUMS, LUMS No. 04-2370-2018-1, (pp. 11), Case Research Unit, LUMS.