Faculty Profile

Dr. Ehsan Ul Haque


Suleman Dawood School of Business

Dr Ehsan ul Haque is Professor of Marketing at the Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan. He received his undergraduate degree in electrical engineering from the University of Engineering and Technology, Lahore, and spent some time in the oil service industry in Pakistan and the Sultanate of Oman before pursuing his MBA from the Wharton School, University of Pennsylvania. Dr. Haque received his PhD in marketing from the University of Texas at Arlington. He has contributed several cases and articles to regional and international books and journals. In 2010, Dr. Haque co-authored Principles of Marketing: A South Asian Perspective with Philip Kotler, Gary Armstrong and Prafulla Agnihotri. This book has become a standard undergraduate marketing text in the South Asian countries. In addition to marketing for both the for-profit and social sectors, Dr. Haque’s current area of interest is in the Effective Management of Universities.

Dr. Haque has played a founding role in the establishment of two important institutions in Pakistan—LUMS and the Small and Medium Enterprise Development Authority (SMEDA). At LUMS, he has served in a variety of administrative positions over the last thirty years, ending his administrative stint after serving as the Dean of the Business School. At SMEDA, he was the founding chief operating officer of this federal government agency. Dr. Haque has been involved in consulting work for public and private corporate sectors, and international agencies like the Asian Development Bank, the United Nations Development Program and the USAID.

Currently, Dr. Haque is enjoying his research and teaching activities and has received many accolades from students and executives alike for his provocative style of case teaching.

      • Haque, E. (2018). DAWLANCE (Private) Limited: The Air Fryer Microwave Oven Launch, Published. Case Research Center, LUMS, LUMS No. 04-2370-2018-1, (pp. 21), Case Research Centre, Lahore University of Management Sciences.

      • Haque, E. (2017). Semiotics Consultants (Pvt.) Limited: Framing The Basic Education Project, Accepted. Case Research Center, LUMS, LUMS No. 30-002-2017-1.

      • Haque, E. (2017). Lahore University of Management Sciences Developing a Dashboard, Published. Case Research Center, LUMS, LUMS No. 30-003-2017-1, Case Research Centre, Lahore University of Management Sciences.

      • Haque, E. & Mansoor, S. (2014). CARE Lahore: Evaluation and Beyond, Published. CRC Number 30-123-2013-1, Case Research Centre, Lahore University of Management Sciences.

      • Haque, E. & Mansoor, S. (2013). Care Lahore: Preparing a Logframe, Published. CRC Number 30-121-2013-1, Case Research Centre, Lahore University of Management Sciences.

      • Haque, E. & Asim, M. (2013). A Note on Secondary Data in Pakistan - Poverty and Livlihood Indicators, Published. CRC Number 16-292-2013-2, Case Research Centre, Lahore University of Management Sciences.

      • Haque, E., Capon, N. & Vauhonacker, W. (1999). "Atlas Honda Ltd.: Communication Plan 1993", Published. The Asian Marketing Casebook, (pp. 490-510), Prentice Hall.

      • Haque, E. & T Wells, L. (1990). "Milkpak", Published. Strategic Management in Developing Countries: Case Studies, (pp. 359 – 375), The Free Press, NY.

      • Haque, E., Andaleeb, S. & Hasan, K. (2016). New Product Development, InPress. Strategic Marketing Management in Asia.

      • Haque, E., Kotler, P., Armstrong, G. & Agnihotri & Agnihotri, P. (2010). Principles of Marketing: A South Asian Perspective, Pearson Education, New Delhi.

      • Haque, E.

      • Haque, E.

      • Haque, E. (2016). "The Rise and Fall of the Pakistani Film Industry". Cinema and Transnationalism in Pakistan and South Asia: Regional Histories, Lahore University of Management Sciences, Lahore, Pakistan.

      • Haque, E. (2014). Turning the Tide; The Case of Pakistani Film Industry. MARCON, 2014, Lahore, Lahore, Pakistan.

      • Haque, E. (2003). "Creativity in Advertising". MARCON 2003, Lahore, Pakistan.

      • Haque, E. (2002). "Brand Management in a Stagnant Economy". Marketing Conference of Fauji Fertilizers Limited, Bhurban, Pakistan.

      • Haque, E. (2001). "Understanding Customers". Marketing Conference of Engro Chemicals Pakistan Limited, Quetta, Pakistan.

      • Haque, E. (2000). "Some Thoughts on Advertising and Branding". Seminar by the Marketing Chapter of LUMS Executive Alumni Association, Lahore, Pakistan.

      • Haque, E. (1999). "Brand Management". Marketing Conference of Engro Chemical Pakistan Limited, Rawalpindi, Pakistan.

      • Haque, E. (1997). "Perceptual Maps: What, Why and How". Marketing Research Society of Pakistan, Lahore, Pakistan.

      • Haque, E. (1996). "Learned Irresponsibility and Sales Performance: A Conceptual Model". International Conference on Management and Business-LUMS, Lahore, Pakistan.

      • Haque, E. (1995). "Exploring the Role of Reading Situation and the Cognitive Type of Individual on the Impact of Advertisement". a Seminar on Strategic Publishing and Advertising Accountability-ESOMAR, Vienna, Austria.

      • Haque, E. (1986). "How to improve productivity through better labour-management relations". Asian Productivity Organization and International Labour Organization, Bangkok, Thailand.