Faculty Profile

Dr. Ehsan Ul Haque

Professor

Suleman Dawood School of Business

Dr Ehsan ul Haque is Professor of Marketing at the Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan. He received his undergraduate degree in electrical engineering from the University of Engineering and Technology, Lahore, and spent some time in the oil service industry in Pakistan and the Sultanate of Oman before pursuing his MBA from the Wharton School, University of Pennsylvania. Dr. Haque received his PhD in marketing from the University of Texas at Arlington. He has contributed several cases and articles to regional and international books and journals. In 2010, Dr. Haque co-authored Principles of Marketing: A South Asian Perspective with Philip Kotler, Gary Armstrong and Prafulla Agnihotri. This book has become a standard undergraduate marketing text in the South Asian countries. In addition to marketing for both the for-profit and social sectors, Dr. Haque’s current area of interest is in the Effective Management of Universities.

Dr. Haque has played a founding role in the establishment of two important institutions in Pakistan—LUMS and the Small and Medium Enterprise Development Authority (SMEDA). At LUMS, he has served in a variety of administrative positions over the last thirty years, ending his administrative stint after serving as the Dean of the Business School. At SMEDA, he was the founding chief operating officer of this federal government agency. Dr. Haque has been involved in consulting work for public and private corporate sectors, and international agencies like the Asian Development Bank, the United Nations Development Program and the USAID.

Currently, Dr. Haque is enjoying his research and teaching activities and has received many accolades from students and executives alike for his provocative style of case teaching.

    • Article
      • Haque, E. & Ahmad, F. (2012). Mobilink: Pricing under Competition. Asian Journal of Management Cases, 8 (1).
      • Haque, E. & Arifeen, S. (2008). Zareen and Majid Durrani. Asian Journal of Management Cases, 5 (1).
    • InsDev Chapter
      • Haque, E., Andaleeb, S. & Hasan, K. (2016). New Product Development, InPress. Strategic Marketing Management in Asia.
    • PaperI
      • Haque, E. (2014). Turning the Tide; The Case of Pakistani Film Industry. MARCON, 2014, Lahore, Lahore, Pakistan.
Semester Title Code
Spring Semester 2017-18 Business Strategy 1702
Fall Semester 2017-18 Strategic Mangement of Non-profit Enterprises 1701
Fall Semester 2017-18 Marketing Management-II 1701
Fall Semester 2017-18 Marketing Management-I 1701
Fall Semester 2017-18 Marketing Management 1701
Spring Semester 2016-17 Strategic Mangement of Non-profit Enterprises 1602
Spring Semester 2016-17 Business Strategy 1602
Fall Semester 2016-17 Marketing Management-II 1601
Fall Semester 2016-17 Marketing Management-I 1601
Fall Semester 2016-17 Marketing Management 1601
Spring Semester 2015-16 Strategic Management of Non Profit Enterprises 1502
Fall Semester 2015-16 Marketing Management 1501
Fall Semester 2015-16 Marketing Management 1501
Fall Semester 2014-15 Marketing Management 1401
  • Past Courses
    Semester Title Code
    Spring Semester 2013-14 Strategic Management of Social Enterprises 1302
    Fall Semester 2013-14 Marketing Management 1301
    Spring Semester 2012-13 Strategic Management of Social Enterprises 1202
    Fall Semester 2012-13 Marketing Management 1201
    Term II 2011-2012 Advertising and Promotion Management 1120
    Term I 2011-2012 Marketing Management 1110
    Term II 2010-2011 Advertising and Promotion Management 1020
    Term I 2010-2011 Marketing Management 1010
    Term II 2009-2010 Advertising and Promotion Management 920
    Term I 2009-2010 Marketing Management 910
    Term II 2008-2009 Advertising and Promotion Management 820
    Term I 2008-2009 Marketing Management 810
    Term I 2007-2008 Marketing Management 710
    Term I 2007-2008 Marketing Management 710