The LUMS School of Education Partners with TikTok and Edkasa

To launch a digital learning programme to facilitate online education and distance learning for high school students, the Syed Ahsan Ali and Syed Maratib Ali School of Education (SOE) at LUMS has partnered with TikTok and Edkasa. The programme #ExamReady will promote digital learning designed to help millions of Pakistani students.

This is the first of its kind partnership, which will bring over 500 educational videos online covering subjects such as Chemistry, Physics and Mathematics and study tips and exam hacks. SOE will provide guidance on teaching methodologies and cover monitoring and evaluation of the project whereas Edkasa, as the implementing partner, will develop all content and host it. The programme's first round of content is expected to go live in August this year.

SOE will be co-creating the content while engaging learners. The intellectual experience of the School’s faculty will enhance the teaching efficacy of this innovative programme, while the learning and performance of each participant will also be evaluated by scholars from LUMS.

Addressing the launch event, LUMS Vice Chancellor, Dr. Arshad Ahmad spoke about how the University is able to amplify the impact created by its dynamic alumni; Edkasa too was co-founded by LUMS alumni, Annum Sadiq (BSc 2011) and Muhammad Fahad Tanveer (BSc 2005 & MBA 2010). “At LUMS we embrace change and look for opportunities to better pedagogy, and to personalise education to engage students,” he said.

Edkasa is Pakistan’s fastest-growing Edtech platform and strives to solve Pakistan’s problem of access to quality education as well as help young minds find answers. Ms. Sadiq, Chief Education Officer and Co-Founder, Edkasa said, "As one of Pakistan's top-ranked, specialised apps for online teaching, we're excited to come on board as an implementing partner in this initiative. Edkasa will provide the right technological solutions, products and services to enrich the students' knowledge and perceptions."

Zara Basharat, Head of Public Policy Programmes, TikTok said that this partnership with LUMS and Edkasa promises digital access to quality education for everyone. “We look forward to working together for the nationwide promotion of literacy, and to enable Pakistani students to use our platform to hone their knowledge and skills to set themselves up for successful professional lives," she added.